Jon Pushkin, Pushkin Public Relations, jon@pushkinpr.com303-733-3441


Health care costs are the largest single expense for many employers, and cost hikes show no sign of slowing. According to Milliman Inc., employers saw the cost to cover a typical family of four increase by 32 percent from 2010 to 2015. Sadly, these outsized costs do not translate into a healthier or more productive workforce.

Founded in 1996, the Colorado Business Group on Health is committed to changing the way employers buy health care. Through education, pilot projects and practical purchasing tools, CBGH helps forward-thinking Colorado employers get more value for their health care dollars.

As part of a larger National Business Coalition on Health, CBGH has pushed for transparency on costs, outcomes and patient safety. CBGH members include 14 employer/purchasers, six associations and 22 affiliate members.

The coalition’s goal is to reduce the upward cost spiral and improve employee health.
CBGH’s products and publications focus on reducing costs, improving quality, encouraging transparency and eliminating waste through a series of initiatives:

  • Improving quality: CBGH’s Bridges to Excellence is a searchable directory of physicians who have received recognition for quality care. Providers are nationally recognized based on their ability to deliver quality cardiac, diabetes and primary care.
  • Encouraging transparency: Health Matters Quality Reports provide evidence-based quality ratings for both providers and insurance plans to help employers and patients make informed purchasing decisions.
  • Eliminating waste: The Health Care Incentives Payment Pilot, is a project aimed at reducing avoidable medical complications and costs for employees with a chronic disease by working with community physicians and employers to improve care.

Spokesperson Bios:

To speak with a CBGH spokesperson, please contact Jon Pushkin at 303-733-3441 or


Executive Director

Donna Marshall became the first executive director for the Colorado Business Group on Health in 1996 to help Colorado employers get more value for their health care dollars. Donna has advanced employer-driven approaches to lowering health care costs and improving quality through such programs as Bridges to Excellence and the Health Matters Quality Reports.

In 2008, she was a commissioner on the State’s Blue Ribbon Commission for Healthcare Reform and participated on the Colorado Health Information Technology Advisory Committee. She is a member of several boards and committees around Colorado and actively participates to drive collective impact movements around health care reform.

Prior to the founding of CBGH, Donna served as Manager of Managed Care Services for the State of Colorado Department of Health Care Policy and Financing, where she directed all activities associated with the Primary Care Physician Program, the Drug Utilization Review Program and health plan contracts. Donna began her career as a registered nurse.

Donna holds an MBA with an emphasis in Finance, a BS in Nursing, and a BA in Psychology.


Associate Director

Since 2010, Bob has worked with the Colorado Business Group on Health on piloting payment reform and promoting value-based purchasing in Colorado.

In his 38-year career as a healthcare executive, Bob has focused on strategic planning, business development, and performance-based contracting. He has facilitated various joint ventures, partnerships, and collaborative initiatives between health care providers and purchasers, working within the community hospital, university medical center, and managed care settings. The health plan he founded and operated for several years was called “the most successful provider-owned plan in the country” by Modern Healthcare magazine. Bob has overseen development and management of over 20 physician organizations.

A long-time faculty member of the American College of Healthcare Executives, Bob holds an MBA from Loyola University of Chicago. He has co-authored two books on healthcare contracting strategies and published numerous healthcare articles. Since 2007, he has served as a member of the St. Vrain Valley School District Board of Education and is currently Board President.